All your ecommerce data in Google Sheets. Custom metrics & PnL. Accurate forecasting & scenario planning within minutes. Post-purchase data & attribution. And more.
Bring all your data sources together in Google Sheets, a platform you and your team are already familiar with.
Daily updated data from Shopify, ad platforms like Meta, Google Ads, TikTok, Pinterest, and Bing, plus the flexibility to add custom data.
Managing your ecommerce data has never been easier.
Dive deep into your PnL to get better insights and steer your business.
See your net revenue with or without refunds and gift cards.
Better insights: Check refunds by order or refund date. Segment 'zero orders' or use any custom tags on orders.
And a lot more.
Get the exact data view you need in Google Sheets.
Create your own metrics, KPIs, and calculations.
Need more? Access your ready data warehouse with raw and modelled data for any detailed reports your team needs.
Cohort-based forecasting provides you with the most accurate revenue projections and long-term growth planning.
Adjust for seasonality, campaigns, and events to see how they impact your numbers.
Get a detailed, accurate financial plan and forecast within minutes.
Plan for different scenarios (best-case, worst-case), and get guidance for cashflow, stock planning and more.
Understand when you'll break even on acquisition costs, incl. your CAC payback period and break-even ROAS.
Integrate post-purchase survey data and get an unbiased view of how customers discover your brand.
Calculate post-purchase ROAS per channel.
Understand the conversion lag between when customers learn about you via specific channels to when they make a purchase and make better decisions for your marketing spend.
Get key KPIs sent directly to your Slack or email daily, weekly, and monthly.
Make monitoring your business as easy as it should be.
Set custom alerts to ensure immediate action from your team when necessary.
The tool is our go to for marketing steering and evaluating business performance.
We appreciate the flexibility to have it customized to our business needs.
It’s simplicity is very helpful to focus on the metrics that matter.
I've been using magik for a year, and I can absolutely recommend it!
Everything you need is presented in a simple form, and I can have a great weekly and monthly overview of the performance.
You will love it if you are a heavy GSheet user like me.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Magik offers us real-time financial insights, streamlining reporting which saves me time.
Custom metrics made it easier for us to identify areas for improvement.
Insights into post-purchase ROAS and attribution help us understand our channels better.
Attribution dashboard with PPS ROAS and time to conversion helped us understand how to correctly allocate marketing spend
The flexibility of the tool helped us adjust KPI to our own needs.
We really appreciate the insights we get out of the tool.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Hi, I'm Katja.
I always loved analytics, and started my career in data 11 years ago.
For the past 4 years I worked with bootstrapped and VC-backed D2C brands supporting them on all questions about data and analytics.
Every business is different, and after freelancing for several D2C brands I realised analytics need to be flexible to fit the needs.
That's why I created magik.
magik allows to look at the data the way you want it.
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All your ecommerce data in Google Sheets. Custom metrics & PnL. Accurate forecasting & scenario planning within minutes. Post-purchase data & attribution. And more.
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